Brief: Lisbon's Aquarium wanted to change it's "fun" positioning to become an organization dedicated to the protection of the ocean and environment;
Insight: We need to protect the oceans in order to keep life on Earth;
Posters: a big white stain replaced the water + headline: "Without water there is no Earth";
Signature: Lisbon's Aquarium. For the Oceans, for the Planet, for the Man";
Insight: We need to protect the oceans in order to keep life on Earth;
Posters: a big white stain replaced the water + headline: "Without water there is no Earth";
Signature: Lisbon's Aquarium. For the Oceans, for the Planet, for the Man";
We created a special outdoor on the river front replacing water:
And created new entrance tickets with eco-friendly messages:
And finally, a merchandising line to sell at the Aquarium's shop: shampoo, tooth paste, tooth brushes and shower gel telling people to turn off the tap while using them:
