the precise location sign

Brief: Translate the "German-ess" in a location sign in Lisbon. The stand is a little bit off-road, so they wanted to be pretty clear about the location.
The idea: Let's street-view it and measure precisely how far it is from the sign.
The pay-off: German precision is exactly 3, 14615 kms ahead.

the Cannes shortlisted

Brief: to create a press campaign about the "Axe Effect" that would work everywhere;
Insight: we came up with "Axe Battles", where the most common attraction effects in a guy may compete with "The Axe Effect";
Result: 3 outdoors, where The Axe effect is facing "The Baby Effect"; "The Puppy Effect" and "The Wedding Ring Effect".
Won: Cannes 2009 Outdoor Shortlist.

uma aplicação local

Tela gigante para a entrada do Oceanário a anunciar uma exposição sobre os seus bastidores.

afforesting campaign

Brief: advertise the new afforestation program from a water brand;
Insight: for each bottle sold, a tree is born;
Outdoor: bar codes turning into trees + headline - "From each bottle, a tree is born."
Pay-off: Serra da Estrela water afforesting campaign.

the winner

Brief: advertise a special NG twister-hunters issue;
Insight: let's make everything fly;
Press: headline - "twister's maximum speed: 500 km/h; car's max speed: 180 km/h"
Pay-off - Know all the disadvantages of being a tornado hunter.
Poster: cow on the billboard + headline - "In April, get ready for some strong winds"
Won: all cows were stolen from the streets. This idea won bronze at CCP.