Vespa newsletter Winter '09

Brief: create the winter Vespa newsletter;
Insight: let's knit it;
Won: Silver in Fidelization Programms in CCP; Bronze in Relationship Marketing in CCP; each newsletter gets more and more readers and references in private Vespa Lovers blogs and Official portuguese Fan Sites.

Vespa newsletter Summer '08

Brief: create a nice and retro summer newsletter for Vespa;
Insight: let's use all summer 80's references;
Pay-off: Wanna take a ride?

think about one of your love brands

Brief: create a way to talk to all Vespa lovers around the country;
Insight: There could be a special place where everyone who identifies with Vespa can live;
Work: We created La República della Vespa, an online magazine that can be e-mailed as a newsletter.
Main Concept: La Reppublica della Vespa. Slow Life with lots of style.
Tone of Voice: Retro, funny, colorfull, a little freak-chic, totally urban.
Won: lots of subscribers and lots of hits on Vespa's site.