funny ad

Brief: Record, a sports newspaper, wanted to give a touristic guide to all sports associations around the country;
Insight: let's talk about each city's main touristic attractions... and make some kind of sport their new one;
Film: An old lady makes a very specific kind of embroidery while we hear - "Viana do Castelo, a lovely town known for it's fabulous embroideries, it's kind and friendly inhabitants... and it's professional target practice team."
Pay-off: Get to know the sport side of Portugal with Record.