Brief: create a way to talk to all Vespa lovers around the country;
Insight: There could be a special place where everyone who identifies with Vespa can live;
Work: We created La República della Vespa, an online magazine that can be e-mailed as a newsletter.
Main Concept: La Reppublica della Vespa. Slow Life with lots of style.
Tone of Voice: Retro, funny, colorfull, a little freak-chic, totally urban.
Won: lots of subscribers and lots of hits on Vespa's site.
