the supermarket magic

The Brief: create a distinctive universe for Jumbo, a portuguese supermarket chain.
The idea: The logo is an elephant. Let's recreate the circus imagery, through the eyes of a child. For the mother, there's a different kind of magic.
The result: A sweet video, with a magic mood, proving you don't have to be boring when you're advertising supermarkets.

the continuity campaign

Brief: create product executions to continue the institutional campaign. To sell Weight Loss, Anti-Smoking and Vitamins Counseling;
Insight: When you want a smoke, a cake or a sleep-cure, go to the pharmacy;
Pay-off: If it does you good, it's in the pharmacy.

institutional animation

press

film

Brief: EDP (Portugal's National Electricity Company) has a special fund to promote bio-diversity. It's a scholarship program to help eco-friendly projects. It was a no-budget work.
Insight: EDP gives life to all sorts of creatures, let's animate a circle of life from the logo;
Press & Film Pay-off: "Use our energy to give life to your Bio-Diversity project. Apply at EDP".

the funniest shoot

Brief: create a new signature and tone of voice for a "new music-expert-radio station";
Insight: the first time you hear it, it's on 3;
Films: viral campaign; common people feeling new music;
Claim: Your first time is on 3;
Won: bronze at Portugal's Creative Club (campaign category).

funny ad

Brief: Record, a sports newspaper, wanted to give a touristic guide to all sports associations around the country;
Insight: let's talk about each city's main touristic attractions... and make some kind of sport their new one;
Film: An old lady makes a very specific kind of embroidery while we hear - "Viana do Castelo, a lovely town known for it's fabulous embroideries, it's kind and friendly inhabitants... and it's professional target practice team."
Pay-off: Get to know the sport side of Portugal with Record.

huge campaign

Brief: one of Portugal's supermarket chain (Intermarché) wanted to reposition itself as for being near all portuguese people - even those who live really far away from cities; it was it's summer campaign;
Insight: let's sponsor one of Portugal's main summer happenings - the Volta a Portugal (like the Tour of France and the Giro of Italy) - and show everyone how Intermarché is really near all Portuguese's hearts.
Film: Song about all you can find at Portugal's heart, by Volta's contestants;
Press: road picture + rhyming manifest of what it means to be at Portugal's heart;
Radio: rhyming speech about being at Portugal's heart;
Pay-off: This year, we sponsor the Volta. Intermarché. At Portugal's heart.

nice film, kusturica's style

Brief: Zapp, a mobile internet specialist, needed to promote it's new unlimited uploads and downloads product;
Insight: let's create a true mobile cyber coffee shop
Film: a man drives around the country with is mobile business, and everyone can get on it.
Pay-off: Unlimited net surfing. Zapp. My mobile net.
Won: Bronze in "film" category; on CCP.