nice conceptual work (that never made it, budgetary speaking)

press / naming / signature
instalação

site internacional de inscrição

Brief: create a name and a signature for this year's international waste treatment congress;
Insight: let's stop looking at waste as a problem, and start to think of it as an energy resource (there is a new process of turning waste into electricity);
Name of the Congress: Powered By Waste;
Signature: Waste has a future.

branding/ naming/ communicating

Brief: Lisbon's Aquarium had a monthly set of conferences to communicate and needed a name, a logo and a press campaign;
Insight: you get to discover more about the ocean with a sonar;

So we created the Sonar of the Aquarium with a simple graphic logo;

Poster for Sonar's conferences on the Artic;

Poster for Sonar's conferences on the Amazon Rainforest;

Poster for Sonar's conferences on the coral reefs.

brandbuilding project

Brief: Serra da Estrela water brand wanted to launch a new kind of "functional water" that helps to hidrate and to improve cellulitis. We had to create different names, packagings and positionings:

We got inspired by cosmetics and created "Skin" - with looks and description of effects in a very realistic magazine style.

Then we thought about the Spa universe and created some premium bottles, alluminium made; with "Aquatherapy" as name and skin treatment as major benefit.

And finally, we created am organic approach, using the natural ingredients as main reasons to drink this water. These were more rounded, eco-friendly and nature-inspired. We named them "Hydra +" and "Slick +"

Final: this last one was the right tone, so we turned it into a more mainstream package, which is being produced right now (and will be released soon):