the olympic press

The Brief: It is a world-known fact the portuguese are terrible with Mathematics. BES wants to help change that perception and supports the portuguese Math-athletes.
The Idea: Let's cross the olympics imagery with the mathematicians' universe. We came up with two different approaches, one more visual and the other one a bit smarter.
The result: Two different press ads, both congratulating the team on the good results. One, with the sweat-board reads: "It was worth the effort".  The other one speaks for itself.

the wordplay press

The Brief: Armindo Araújo is a Portuguese pilot who runs the WRC in production category. He is supported by Galp Formula, a motor oil brand. We want to congratulate him for winning 2-times in a row.
The idea: Formula can mean secret. Let's use it in the headline and make a pun with the victory.
The result: Two press ads one the client adored "The formula to walk in the clouds", and one the agency loved: "If we keep going like this, we'll need to create a new formula. Of champagne."

the "geeky" campaign

Brief: create the Name, Logo, Signature and Poster campaign for a Lan Party.
Insight: when you are willing to spend the next 48 hours in front of a computer killing the guys sitting next to you, you're in need of help.
Result: 48 hous without food, sleep or any other needs. Get ready.

the international campaign

Brief: advertise a new private plane rental company;
Insight: When you own your plane, you're the one who makes the rules;
Press: double pages to announce it Europe-wide.

experimental press

Brief: Knorr is a ready-to-use kitchen helper, that favors flavors every time you cook, there is no way to get it wrong. but it's mainly used by 50-year-old housewifes. There is a need to rejuvenate it's use and make 25-35 people adopt it (specially people who can't cook that well).
Insight: You can make your own special dishes without much trouble; just use Knorr and your imagination;
Press: always the picture of a basic ingredient + illustration of whatever you keep on the fridge; headline - "A steak doesn't need to be boring."
Pay-off - Knorr's tips to give flavor without much trouble.

one-shot press ad

Brief: advertise Oceanário's (Lisbon's aquarium) new exhibition: One Planet, One Ocean;
Insight: Come and see how everything is connected;
Press: 5 different ocean pictures aligned by the horizon's line + copy - "One Planet, One Ocean. New Oceanário's Exhibit. Come and see how everything is connected."

branding/ naming/ communicating

Brief: Lisbon's Aquarium had a monthly set of conferences to communicate and needed a name, a logo and a press campaign;
Insight: you get to discover more about the ocean with a sonar;

So we created the Sonar of the Aquarium with a simple graphic logo;

Poster for Sonar's conferences on the Artic;

Poster for Sonar's conferences on the Amazon Rainforest;

Poster for Sonar's conferences on the coral reefs.

institutional animation

press

film

Brief: EDP (Portugal's National Electricity Company) has a special fund to promote bio-diversity. It's a scholarship program to help eco-friendly projects. It was a no-budget work.
Insight: EDP gives life to all sorts of creatures, let's animate a circle of life from the logo;
Press & Film Pay-off: "Use our energy to give life to your Bio-Diversity project. Apply at EDP".

brand positioning change

Brief: Lisbon's Aquarium wanted to change it's "fun" positioning to become an organization dedicated to the protection of the ocean and environment;
Insight: We need to protect the oceans in order to keep life on Earth;
Posters: a big white stain replaced the water + headline: "Without water there is no Earth";
Signature: Lisbon's Aquarium. For the Oceans, for the Planet, for the Man";

We created a special outdoor on the river front replacing water:

And created new entrance tickets with eco-friendly messages:

And finally, a merchandising line to sell at the Aquarium's shop: shampoo, tooth paste, tooth brushes and shower gel telling people to turn off the tap while using them:

the funniest shoot_(2)

Brief: create a new signature and tone of voice for a "new music-expert-radio station";
Insight: the first time you hear it, it's on 3;
Press&Poster: common people identifying themselves with new music;
Claim: Your first time is on 3;
Won: bronze at Portugal's Creative Club (campaign category).

classic poster

Brief: Record, a sports newspaper, gives you the chance to coach your own football team with a betting game;
Insight: in this game, you're the boss;
Press: the godfather's layout + headline "The coach" old by a foot.

huge campaign

Brief: one of Portugal's supermarket chain (Intermarché) wanted to reposition itself as for being near all portuguese people - even those who live really far away from cities; it was it's summer campaign;
Insight: let's sponsor one of Portugal's main summer happenings - the Volta a Portugal (like the Tour of France and the Giro of Italy) - and show everyone how Intermarché is really near all Portuguese's hearts.
Film: Song about all you can find at Portugal's heart, by Volta's contestants;
Press: road picture + rhyming manifest of what it means to be at Portugal's heart;
Radio: rhyming speech about being at Portugal's heart;
Pay-off: This year, we sponsor the Volta. Intermarché. At Portugal's heart.

the winner

Brief: advertise a special NG twister-hunters issue;
Insight: let's make everything fly;
Press: headline - "twister's maximum speed: 500 km/h; car's max speed: 180 km/h"
Pay-off - Know all the disadvantages of being a tornado hunter.
Poster: cow on the billboard + headline - "In April, get ready for some strong winds"
Won: all cows were stolen from the streets. This idea won bronze at CCP.

the most wanted brand

Brief: advertise the new edition of NG magazine, about new planets discovery;
Insight: Is there anybody out there?
Press: all-black layout with really tiny headline - "Is there anybody out there?"
Pay-off: Discover new worlds with this month's NG issue.