brandbuilding project

Brief: Serra da Estrela water brand wanted to launch a new kind of "functional water" that helps to hidrate and to improve cellulitis. We had to create different names, packagings and positionings:



We got inspired by cosmetics and created "Skin" - with looks and description of effects in a very realistic magazine style.

Then we thought about the Spa universe and created some premium bottles, alluminium made; with "Aquatherapy" as name and skin treatment as major benefit.

And finally, we created am organic approach, using the natural ingredients as main reasons to drink this water. These were more rounded, eco-friendly and nature-inspired. We named them "Hydra +" and "Slick +"

Final: this last one was the right tone, so we turned it into a more mainstream package, which is being produced right now (and will be released soon):