Brief: one of Portugal's supermarket chain (Intermarché) wanted to reposition itself as for being near all portuguese people - even those who live really far away from cities; it was it's summer campaign;
Insight: let's sponsor one of Portugal's main summer happenings - the Volta a Portugal (like the Tour of France and the Giro of Italy) - and show everyone how Intermarché is really near all Portuguese's hearts.
Film: Song about all you can find at Portugal's heart, by Volta's contestants;
Press: road picture + rhyming manifest of what it means to be at Portugal's heart;
Radio: rhyming speech about being at Portugal's heart;
Pay-off: This year, we sponsor the Volta. Intermarché. At Portugal's heart.
