Brief: Knorr is a ready-to-use kitchen helper, that favors flavors every time you cook, there is no way to get it wrong. but it's mainly used by 50-year-old housewifes. There is a need to rejuvenate it's use and make 25-35 people adopt it (specially people who can't cook that well).
Insight: You can make your own special dishes without much trouble; just use Knorr and your imagination;
Press: always the picture of a basic ingredient + illustration of whatever you keep on the fridge; headline - "A steak doesn't need to be boring."
Pay-off - Knorr's tips to give flavor without much trouble.
