The Brief: It is a world-known fact the portuguese are terrible with Mathematics. BES wants to help change that perception and supports the portuguese Math-athletes.
The Idea: Let's cross the olympics imagery with the mathematicians' universe. We came up with two different approaches, one more visual and the other one a bit smarter.
The result: Two different press ads, both congratulating the team on the good results. One, with the sweat-board reads: "It was worth the effort". The other one speaks for itself.
