The Brief: Armindo Araújo is a Portuguese pilot who runs the WRC in production category. He is supported by Galp Formula, a motor oil brand. We want to congratulate him for winning 2-times in a row.
The idea: Formula can mean secret. Let's use it in the headline and make a pun with the victory.
The result: Two press ads one the client adored "The formula to walk in the clouds", and one the agency loved: "If we keep going like this, we'll need to create a new formula. Of champagne."
